Latest news with #Booking Holdings
Skift
2 days ago
- Business
- Skift
Online Travel Agency Chartbook 2025
This chartbook offers a snapshot of the evolving online travel landscape, with an analysis of the top 10 largest publicly traded online travel agencies. Report Overview This chartbook provides an analysis of the 10 largest publicly traded online travel agencies (or OTAs), considering market sizing, financial performance, and strategic developments of each company. It serves as both a benchmarking tool and strategic resource for understanding the dynamics of the online travel landscape. The OTA sector continues to recalibrate in the post-pandemic landscape, with clear strategic shifts taking shape across the industry. Many platforms are expanding beyond their core accommodation offerings, while others are exiting unprofitable verticals to refocus on high-margin or fast-growing niches. Emerging growth levers include subscription models, mobile-first platforms, social marketing and B2B partnerships — all aimed at deepening customer loyalty and diversifying revenue streams. The competitive landscape continues to remain fluid, with regional leaders (e.g. and MakeMyTrip) increasingly challenging global incumbents such as Booking Holdings.
Skift
3 days ago
- Business
- Skift
Southwest Airlines Flights Are Now Available on Priceline
Priceline is the second online travel agency to partner with Southwest as the carrier looks to widen its distribution channels amid major shifts in its business model. Southwest Airlines flights will now be available to book on Priceline, making it the second online travel agency to partner with the Dallas-based carrier. The two companies announced the partnership on Wednesday, and through the deal, Southwest flights will also be available across Booking Holdings platforms, which include and Agoda. Southwest customers will be able to compare fare bundles and earn Southwest Rapid Rewards points, along with Pricelin
